ANALYTICS
When productivity meets cost-saving
Having the right tools is critical to a job well done. But with so many options on the market, how do you make sure you have the tools that are best suited to your needs and that you are not wasting dollars on shiny systems with unnecessary features? From establishing your requirements to looking at the best integration options, we will make sure your marketing tech stack is custom-made to supercharge your marketing efforts without breaking the bank!
Some of the systems we can help with
CRM
Understanding your customers and leads is the root of a well-thought marketing strategy and the right CRM will ensure you always have the right information at the right place and the right time.
Social Media Planning
Social media has become a time guzzling activity. Between creating the content, posting, and monitoring engagement, it is far from the easy tactic that some people make you think it is. The right tool will allow you to quickly create and manage your content based on the platforms you require.
Document Management
From sales collateral to whitepapers, creating content and documents is a day-to-day task for most marketers. The right document management system will allow you to maintain accuracy within your documents while making them easy to share both internally and externally.
Website Platform
How do you pick the right platform for your website? From ease of use to risk assessment, we will help you ensure your website is performant, secure, and easy to update.
Email Systems
Email is dead. Or is it? If I am to believe my own inbox, email marketing is still an integral part of most marketing strategies. Lumens will help you select and set up the right system to allow you to message and convert your customers and prospects.
Design Tools
Gone are the days when every company was working with professional designers gatekeeping access to expensive and complex tools. Depending on your needs and internal skills, we can help you select the tools you truly need and train you and your staff to use them efficiently.
Lets get in touch!
Ready to start your Journey
WHAT WE LOOK AT
Budget
What is your budget? What subscription model and level suits you? How long are you willing to commit to a solution? These are all aspects we will look at in order to define the right solutions for you.
Marketing Strategy
What is your strategy over the short and long term? What areas are you planning to invest in? The right tech stack need to not only work today but should be able to evolve with you as your business grows.
Internal Skills
The best solutions are the ones that will actually get used, and that means looking at who will be using the different software and what their needs and skills are.
Integration Requirements
Finally, you want your marketing tech stack to work as a whole. Information needs to flow and systems need to integrates in order to increase productivity and get the best results.