Discovery
Before all things, we need to know what you are trying to achieve, what your budget and resources allow, and what has already been done. We start all of our project with a discovery workshop to get to know your business and your brand and craft a strategy that meets your specific requirements.
Identify Your Audience
If you're trying to talk to everyone, you're effectively not talking to anyone. We help you identify and segment your target audience to enable you to provide them with a custom customer journey.
Key Messages and Content Streams
Once we know who we are talking to and how we want to help them (not sell to them!), we can start crafting our key messages as well as define our content streams i.e. the main themes that all pieces of content will need to connect to.
Define Your Channels
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