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B2B CONTENT STRATEGY

What does your content achieve?

B2B marketing content can be one of the more powerful marketing strategy. But you need to understand what content to produce, for whom, where, and what the message is. 

Many companies make the mistake of producing the content they want to create instead of the content the market wants to consume. 

We are here to help you bridge that gap.

HOW IT WORKS

A 4-Step Approach to Success

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Discovery

Before all things, we need to know what you are trying to achieve, what your budget and resources allow, and what has already been done. We start all of our project with a discovery workshop to get to know your business and your brand and craft a strategy that meets your specific requirements.

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Identify Your Audience

If you're trying to talk to everyone, you're effectively not talking to anyone. We help you identify and segment your target audience to enable you to provide them with a custom customer journey.

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Key Messages and Marketing Channels

Once we know who we are talking to, how we want to help them (not sell to them!), and what your budget allows for promotion, we can start crafting our key messages as well as define our key marketing channels i.e. which platforms to invest in.

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Define Your Channels

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Lets get in touch!

Ready to start your Journey?

WHY CHOOSE US

We Provide Best Digital Services

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B2B for B2B

Why Lumens?

We get it, choosing the right marketing partner is no easy feat! Here are a few reasons why we (very objectively) think you should pick us.

We are small and we intend to stay small.

Some would call us "boutique" but the truth is, we are a small agency and we like it that way. We only take a limited amount of clients onboard in order to make sure we can offer a fully customised experience where we are focused on you and your business.

We specialise in B2B

You can't apply B2C tactics to B2B businesses. You have to reframe your strategy, rethink your framework, and accept that it might not look as fancy as the consumer market. But we promise that we can make it just as exciting!