Discovery
Before all things, we need to know what you are trying to achieve, what your budget and resources allow, and what has already been done. We start all of our project with a discovery workshop to get to know your business and your brand and craft a strategy that meets your specific requirements.
Identify Your Audience
If you're trying to talk to everyone, you're effectively not talking to anyone. We help you identify and segment your target audience to enable you to provide them with a custom customer journey.
Define Your Channels
Your marketing channels will be shaped by who your audience is, how much you can spend, and what you want to achieve. Whether you're aiming for brand awareness or converting leads, we'll find the best ways to connect with your audience and get the best return on your investment.
Key Messages
Once we identify our audience, understand how we can assist them (not just sell to them!), and choose our communication channels, we will develop key messages and content themes. These will be designed to resonate deeply with our audience, ensuring that our communication is not only relevant but also compelling.
