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[![What's a buyer persona and why should I create one?](https://lumensdigital.com/hubfs/untitled-15.jpg)](https://lumensdigital.com/blog/whats-a-buyer-persona-and-why-should-i-create-one)

###### [What's a buyer persona and why should I create one?](https://lumensdigital.com/blog/whats-a-buyer-persona-and-why-should-i-create-one)

By [Lumens Digital](https://lumensdigital.com/blog/author/lumens-digital)  29 April, 2024

If you've started considering marketing and have already done some research or reading on marketing...

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###### [Do I need marketing?](https://lumensdigital.com/blog/do-i-need-marketing)

By [Lumens Digital](https://lumensdigital.com/blog/author/lumens-digital)  29 April, 2024

That's actually a good question and one you should definitely be asking yourself as a business...

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[![Top apps for small business marketing](https://lumensdigital.com/hubfs/CoffeeEdited4.2.jpg)](https://lumensdigital.com/blog/top-apps-for-small-business-marketing)

###### [Top apps for small business marketing](https://lumensdigital.com/blog/top-apps-for-small-business-marketing)

By [Lumens Digital](https://lumensdigital.com/blog/author/lumens-digital)  29 April, 2024

When you’re managing a small business and trying to do it all, you really need to make the most of...

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###### [When is good enough, really enough?](https://lumensdigital.com/blog/when-is-good-enough-really-enough)

By [Lumens Digital](https://lumensdigital.com/blog/author/lumens-digital)  29 April, 2024

In the last few years, especially as the agile methodology became more and more popular, the...

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